1. People learn best live.
How many times have we sat back, and watched a YouTube, but absorbed nothing? That's lean back watching.We want to build new habits.That requires lean forward activation.
Watching a recording is passive. Sales is active.
2. People learn better, together.
Yes! We are learning from the content and applying it live. But, we are also seeing how others are applying the content. How are they speaking on a call? What approach did they take to finding the right contact?Those experiences create a learning behavior, and a learning community.
Sales needs experimentation and continual improvement.
3. Sales profession moves fast.
New tools. New technology. While there are sales fundamentals that have and will always be true, each cohort brings new challenges and new realities. How do I use AI to research my prospect? How do I position myself for a job that requires 3 years experience. New dynamics require new, live feedback. With new technologies, tools, and market dynamics tools, new capabilities, new workflows), live sessions are the only format that keeps pace.
Sales skills today are different than before. Live training ensure you are current.
4. Building new skills require live feedbackA recorded session is stagnant and doesn't adapt to concerns, misunderstanding or different learning styles. That requires dynamic instructors and responsive learning styles. Those are impossible in recorded sessions. Live sessions, roleplays, feedback, consultations make sure you are heard and we can adapt to make sure you are upskilled for sales.
Just like sales itself, learning is a dynamic process.
